The story of Coco Chanel and her iconic Chanel No. 5 perfume

Both the French designer Coco Chanel and her star creation Chanel No. 5 are authentic symbols of the world of fashion and beauty, since they marked a before and after in history.

How could it be otherwise, Chanel No. 5 It has its equivalent in our fragrance catalog, DIVAIN-106. It's a perfume that you have to try at least once in your life, so if you haven't done it yet, what are you waiting for? We are going to tell you all its secrets:

The French designer marked a before and after in the world of fashion

The story of Chanel No. 5

Its history begins in 1921, the year in which Coco Chanel (about which we will talk a little more later) had already achieved success and world fame as a designer. He would go back and forth, driving his own Rolls Royce and had boutiques in Paris, Deauville and Biarritz.

Her image and character were closely related to that of an elegant and feminine, but modern and independent woman. And Coco was faced with a great dilemma: there were no perfumes that combined these four characteristics. Therefore, dHe decided to create his own fragrance, a sophisticated yet fresh, smooth and clean scent.

At the end of the summer of 1921, during his holidays on the Côte d'Azur, fate played its part and he met Ernest Beaux, a master perfumer of the Russian royal family who loved a challenge. And he was delighted to accept the one proposed by the designer: to create "a woman's perfume with the scent of a woman."

Beaux presented her with a total of 10 fragrances, and it was the No. 5 chosen by Coco, as this was her favorite number. Hence the name, simple but powerful and unforgettable. A perfume with nothing more and nothing less than 80 ingredients and that exquisitely combined the boldest flowers and essences of the time. As a novelty, it included an organic component that was completely unknown, called aldehyde. The aldehyde fixed and intensified the floral scent notes. Coco later acknowledged that when she smelled it, she felt that: “It was what I was waiting for. A unique perfume. A woman's perfume with a woman's essence ”.

The fragrance was launched on May 5, 1921 with a container that clearly differs from the baroque and ornate style of those of the time. It is simple, clean lines, a collector's item. An icon.

Chanel No. 5 perfume has more than 80 ingredients

It is at this moment that the legend begins, because Chanel No. 5 is not just a perfume, it is much more. To begin with, Coco gave it to her 100 best clients and of course, it caused a sensation. Since then it has been used by celebrities of all kinds, although without a doubt Marilyn Monroe stands out. The diva confessed: "I sleep with a few drops of Chanel number 5 and nothing else." Declaration that has remained for posterity.

Chanel was innovative and changed the style of women of the time

Today, a century later, its fame continues. It's a classic, and the classics always work. He holds all kinds of records, including being one of the most expensive ads in the world.

Although do not worry if this historical aroma is not for you, since in DIVAIN we have a lot more Chanel similar perfumes, What Coco Mademoiselle (DIVAIN-073)Chanel Chance (DIVAIN-126) and even the luxurious Coromandel Les Exclusifs (DIVAIN-651). Visit our website or download our catalogue to discover them all!

The keys to the history of Coco Chanel

We do not want to close this article without giving you a series of curious facts about the famous designer, one of the greatest icons in the world of fashion.

  • He was born on August 19, 1883 in Saumur (France) and died 88 years later in Paris.
  • Her real name was Grabielle Bonheur Chanel, but they nicknamed her Coco.
  • She spent her childhood in a religious orphanage, where she developed her passion for sewing as the nuns taught her to sew.
  • Before being a designer, she was a clerk in a fashion store and a singer in cafes in Paris!
  • It was in the store where she worked that she began to make her first steps as a hat designer and in 1913 she opened her first store in Paris.
  • She was the creator of the androgynous look in women since in the 1920s she began to adapt men's garments (such as vests, raincoats, berets or sweaters) to women's fashion.
  • It is innovative not only for masculinizing women's fashion but also for introducing new fabrics and patterns such as tweed.
  • During World War II, she volunteered to be a nurse.
  • She was the first designer to launch a fragrance, the legendary Chanel No. 5.
  • She is also the creator of Little black dress.
  • She is known as the woman of the phrases for posterity. Don't you know any of them? Well take a look at our article on the 15 most mythical phrases of Coco Chanel.

We hope you enjoyed learning a little more about the history of Coco Chanel and her iconic Chanel # 5 creation. Super inspirational, right?