Types of eyeshadow: a guide to textures, finishes and colours

A make-up look often feels incomplete without an eyeshadow that makes your eyes stand out even more. Eyeshadow is one of the most widely used cosmetics in the beauty world, and it comes in a huge variety of colours, textures and finishes. But how do you choose the perfect eyeshadow?

In this article we walk you through the most popular types of eyeshadow and how to apply them properly for a striking look.

Types of eyeshadow by texture

Powder eyeshadow

Powder shadows are the most popular and the easiest to use. You can apply them with a brush or your fingers, and they work just as well for everyday make-up as for a more elaborate look. They can be matte or shimmery, and they blend nicely into the skin.

Cream eyeshadow

Cream shadows are easier to blend and last longer than powder ones. They are perfect for a smoky eye or a more intense look. However, they take a little more skill to apply.

If you prefer cream shadows, you can also use a multi-use stick on your eyelids: you apply it with your finger, it is water-resistant and gives the same shade you wear on your cheeks. For a quick powder look, the bronzer in the 3-in-1 palette works as a warm shadow on the lid.

Liquid eyeshadow

Liquid shadows are the most intense and long-lasting. They are applied with a fine brush or the built-in applicator, and they are perfect for a bold, eye-catching look.

Types of eyeshadow by finish

Matte eyeshadow

Matte shadows are perfect for a natural, subtle look. They have no shine or shimmer at all, which makes them ideal for everyday make-up. They also help to blur imperfections and create a softer effect.

Metallic eyeshadow

Metallic shadows add an intense, eye-catching shine. They are perfect for a party or evening look. You can pair them with matte shadows for a more sophisticated effect.

Glitter eyeshadow

Glitter shadows are the boldest and most spectacular. They are perfect for evening make-up or special occasions. You can wear them on their own or over a matte shadow for an even more striking effect.

Pearlescent or iridescent eyeshadow

Pearlescent or iridescent shadows have a soft, elegant sheen. They are perfect for a daytime look or more subtle make-up. They add radiance and depth to your eyes.

The most popular types of eyeshadow by eye colour

Your eye colour is also an important factor when choosing the perfect eyeshadow:

• Blue eyes: copper, bronze and brown tones intensify and bring out the blue of your eyes.
• Green eyes: purple, aubergine and pink tones intensify the green of your eyes.
• Brown eyes: gold, copper and green tones bring out the warmth of brown eyes.
• Black eyes: earthy, gold and silver tones brighten and enhance dark eyes.

With these tips, you will be ready to choose the perfect eyeshadow for every occasion and eye type. Remember that practice makes perfect, so don't be afraid to experiment with different colours and textures until you find the look you love most.

Frequently asked questions

Which type of eyeshadow is easiest for beginners?

Matte powder shadows are the best place to start. They are the easiest to blend, correct and work with. A neutral palette with beige, taupe and brown tones lets you create natural looks for every day as well as soft smoky eyes for the evening.

How can I make eyeshadow last longer?

The secret is to use an eye base or eyelid primer before applying your shadow. It also helps to apply a cream shadow in the same shade first as a base, then the powder shadow on top. If you have oily lids, set the inner corners with a little translucent powder.

Can you combine metallic and matte eyeshadows?

Yes, it is one of the most popular and flattering combinations. Use the matte shadow to define the crease and outer area, and keep the metallic or pearlescent one for the centre of the mobile lid. This contrast of textures creates a three-dimensional effect that adds depth and makes your eyes stand out.