You wear a fragrance that smells amazing in the store, but when you get home, it seems to have disappeared. Or you apply too much and end up overwhelming. Applying fragrance correctly is easier than it seems—but most people do it wrong.
Pulse points: heat that activates the fragrance
Pulse points are areas of the body where blood circulation is closest to the skin’s surface and generates more heat. This heat activates the aromatic molecules and projects them better. The main ones are:
- Wrists (inner side)
- Neck (both sides)
- Inside of the elbows
- Behind the ears
- Behind the knees
- Chest (sternum area)
The most common mistake: rubbing your wrists
The gesture of applying fragrance on one wrist and rubbing it against the other destroys the top notes. The heat and friction break the most volatile molecules and alter the fragrance’s development. The correct way is to apply on one wrist and let it evaporate naturally, or lightly touch one wrist with the other without rubbing.
How many sprays are correct?
It depends on the concentration and the situation:
- EDP for everyday use: 2-3 applications are enough
- EDP for evening events: 3-4 applications
- EDT: you can apply a bit more, 3-5 sprays
- Intense orientals: 1-2 applications are enough, they are very projecting
General rule: if you can clearly smell it at a distance from your own body for more than 2 hours, you’ve probably applied too much.
The trick of prior hydration
Hydrated skin retains fragrance much better than dry skin. Apply an unscented (or very neutral) cream before putting on fragrance. The cream’s oil acts as a fixative and can double the fragrance’s duration on your skin.
Is it bad to apply fragrance on hair?
Hair retains fragrance extraordinarily well and projects it very naturally—when you move, the fragrance is released. The problem is that alcohol can dry out hair with continuous use. Solution: apply the fragrance on your brush before combing, or spray at a distance (about 30 cm) into the air in front of you and pass through that “cloud” of fragrance.
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