Effective and honest cosmetics: how to care for your skin without complications

|Antonino Arcudi

At divain., we believe in effective cosmetics, without frills, that adapt to your lifestyle and accompany you every day with practical solutions.

What is cosmetics and why does it matter?

Cosmetics include all products intended to clean, protect, perfume or improve the appearance of our body. From your daily cleansing gel to sunscreen, cosmetics care for your skin and enhance your well-being.

Types of cosmetics: care from head to toe

  • Facial: cleansers, moisturizers, serums and anti-aging treatments.
  • Body: lotions, exfoliants, hand and foot creams.
  • Hair: shampoos, masks, oils and scalp products.
  • Solar: sunscreens and post-exposure products.
  • Decorative: makeup, foundations, lipsticks and more.

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Cosmetic ingredients that really work (with scientific backing)

Ingredient Benefit Evidence
Hyaluronic acid Deep hydration and plumping effect ✔️
Niacinamide Regulates sebum and improves texture ✔️
Vitamin C Brightens and fights free radicals ✔️
Ceramides They strengthen the skin barrier ✔️

Natural, vegan, clean, and organic cosmetics: what are the differences?

  • Natural: Ingredients of plant or mineral origin.
  • Vegan: Without animal-derived ingredients.
  • Clean: Without controversial chemicals.
  • Organic: Ingredients grown without pesticides.

How to choose your ideal cosmetic routine?

Consider your skin type, age, lifestyle, and the environment where you live. The key is consistency and realistic adaptation to your daily life.


How many steps does a good routine need?

An effective routine can have between 3 and 5 steps.

  • Morning: cleansing, hydration, and sunscreen.
  • Night: cleansing, treatment, and nourishing cream.

Does cosmetics work or is it just marketing?

Well-formulated cosmetics do work, but require consistency. Results usually appear between 4 and 12 weeks.

What makes divain. different?

At divain., we believe in honest cosmetics, without fillers, with clear and effective formulas for real people with real lives.

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Scientific references

  1. Papakonstantinou, E., et al. “Hyaluronic acid: A key molecule in skin aging.” Dermato-Endocrinology, 20.

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