During the 90s, fashion and makeup underwent a radical change compared to the previous era. The extravagance that marked the 80s is replaced by simplicity and naturalness. Likewise, new top models like Naomi Campbell or Kate Moss arrive on the runways, dazzling with looks inspired by musical styles like grunge.
It is a decade marked by the trend of not following trends, but your own inspiration. Next, we tell you in more detail how 90s makeup, all its history and its characteristics so you can recreate it in your own home.
History of 90s makeup
The makeup of the decade the 90s is characterized by a absolute simplicity. Gone was the ostentation that characterized the 80s. It is an era marked by new top models who revolutionized the runways like Claudia Schiffer, Cindy Crawford, Naomi Campbell, and Kate Moss.
Naomi Campbell it was everything an icon during the 90s. This model achieved success thanks to the support of brands like Yves Saint Laurent, who threatened Vogue to remove all their ads from this magazine if they continued refusing to hire Campbell to appear on one of their covers.
This is how the model became the first non-Caucasian woman to pose for the cover of the French Vogue. This led to the birth of a new concept of female beauty where indifference to skin color on the runways became one of the most important achievements of the 90s.
In addition to female models, actresses also became idols to follow because of the strength of their personality. Those who genuinely managed to highlight who they really were and what they desired inspired setting a trend. For example, the character Rachel from the successful series Friends, starring Jennifer Aniston, triumphed thanks to its casual style and natural makeup.
Below we show you what the trends and characteristics most prominent features of the makeup that dominated this era so you can recreate your 90s outfit.
Characteristics of 90s makeup
Face and skin
Regarding facial makeup, it was about correcting all the imperfections of the face with a foundation the same tone as the skin to appear as most natural possible. Likewise, the skin tanned also set trends in this era.
To add a sexy and elegant touch to the face, many women like Cindy Crawford, painted a false mole over the lips or on the chin.
Eyes
In this decade, eyeshadows were used monochromatic with preference in pastel tones and earth colors that sought to give depth to the gaze. These shadows were painted from the mobile eyelid to the base of the eyebrow. Also, it was very common to use mascara to lengthen them and give them volume.
Eyebrows
During the 90s, extremely thin and rounded, which gave the woman a more mature and delicate face. The boldest opted to completely pluck their eyebrows and to paint them with a pencil.
Lips
They predominated lined lips and with shine in the style of Kate Moss. It is from this moment when the gloss achieves success in the beauty market. Another typical lip color that was very popular in the 90s was brown and similar shades, from the softest tones like terracotta to the darkest ones.
Cheekbones
For the cheekbones, blushes of discreet colors, since the goal was to wear a natural tone that did not stand out too much because the focus of 90s makeup was on the lips.
Hairstyles of the 90s
Regarding hair beauty, the high bun with two strands on the sides of the face was one of the most typical hairstyles of the 90s. On the other hand, the messy mane with striking tones and highlights of various colors in the style of Geri Halliwell or Britney Spears was the preferred look of the most rebellious women.
Finally, it became trendy to wear hair with great volume in the style of Mariah Carey. Haircuts with movement like Meg Ryan's or Rachel from Friends also became very popular.
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