Why do some Fragrances have exorbitant prices, while others very similar are super affordable? Let's find out.
Unique and exclusive ingredients
The world of perfumery is not exempt from the 'everything has been invented' idea. Therefore, master perfumers strive to create Fragrances that are as novel and special as possible.
And what is the only way to achieve it? By creating a unique combination of ingredients, which is why many times they have to resort to raw materials that are either hyper exclusive or strange in themselves. And these ingredients are not cheap, to say the least... so the final price of the Fragrance goes up.
Some of the exclusive ingredients of expensive Fragrances come from remote places or their extraction is extremely complicated, as in the following cases:
- Ambergris: A secretion produced by some species of sperm whales, whose price per kilo is of 5,000 euros. But of course, it provides a unique aroma and also increases the fixation of the Fragrance.
- Orris: The smell of the iris root is very similar to that of violets, but it is much more special. Its high price of 3,000 euros per kilo is due to the fact that the extraction of this essence can take from 3 to 5 years.
- Oud: This wood of Asian origin (also known as agarwood) is a true object of desire for perfumers, as it gives the Fragrance body and intensity. It smells like a mix of wood and hazelnut, and it is very popular in expensive men's Fragrances and oriental Fragrances. Its price is also around 3,000 euros per kilo.
But really, nowadays almost all branded Fragrances (except some niche Fragrances) are carried out through chemical formulas that mimic natural essences, so raw materials are not the main reason that makes the price of a Fragrance so high. In fact, according to the popular British newspaper Daily Mail, generally, the price of the Fragrance itself does not exceed the 3% of the total.
That remaining 97% is due to the two factors we develop below (besides the profit margin, of course).
Design and packaging
As is well known by all, the most expensive Fragrances come from the most exclusive fashion brands in the world in which design and attention to detail are paramount.
So, they cannot bottle their fragrances in simple bottles made of ordinary materials, no. They seek that the bottle is a true collector's piece so that the Fragrance becomes an object of desire not only for its scent. To achieve this, they hire some of the best product designers, whose fees are reflected in the final price of the Fragrance.
Then there is the case (not so isolated) of some bottles that contain gold, sapphires, rubies, or even diamonds.
Advertising campaigns
Although without a doubt, advertising campaigns are what decisively raise the price of a Fragrance. Some of the best Fragrance ads feature stars of the caliber of Rihanna, Johnny Deep or Kate Moss, and their hiring is not exactly cheap.
Where to find the best cheap Fragrances online
If you are one of those who don't pay much attention to the exterior and prefer a good interior, equivalence Fragrances are your solution.
In DIVAIN, we prioritize the quality of the Fragrance above all, dispensing with costly advertising campaigns and luxury packagings. We opt for bottles with simpler designs, but, of course, very aesthetic and paying close attention to every detail; to make them special even if they don't have gold, diamonds, or are designed by a renowned designer. Ours are made of glass with wooden stopper. Thus, we manage to lower prices while maintaining exceptional quality.
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