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Continuing with the chronology of the history of perfume and as we have already told you in our previous articles, after Egypt, Greece and Rome, The next fundamental step in the evolution of perfume is the Ancient East. To better understand this stage, we must first go back to the 5th century, more specifically to the Byzantine Empire, closely linked to Rome. Likewise, the surprising union of numerous nomadic peoples gave rise to the birth of Persia (present-day Iran) and the Middle East became one of the areas most linked to the history of perfume. PERFUMES IN THE ANCIENT EAST Persia and the Middle East Persia was in the middle of a trade route through which essences and skincare were transported that constituted a very important part of the economy of the Old Persian Empire. Persian tea roses, myrrh, cedar wood, incense ... From that ancient route they have reached our days and persist in a multitude of current aromas and perfumes. In Europe the use of perfumes declined after the fall of the Roman Empire and the expansion of Christianity, which preached austerity. So perfumes became a symbol of wealth. The Byzantine Empire At the same time, in the East, with the rise of the Byzantine Empire and the spread of Islam, perfumes continued to expand and Byzantium managed to make this industry much larger than that of the Roman empire, since in addition to the easy access to raw materials, new aromas emerged from ambergris, rose water or musk. Likewise, distillation with alcohol, the basis of today's perfumery, was perfected. The Arabs spread this technique with perfumes throughout Europe through Spain. Also in China there was an important devotion to aromas and they worked large crops of flowers dedicated to pressing petals to create fragrances. With all these sources, who can doubt the importance of the Ancient East in the history of perfumes? TYPES OF AROMAS THAT TRIUMPHED IN THE ANCIENT EAST The perfumes of the Ancient East are characterized by spicy, sweet, floral aromas, etc ... These are some of the most popular: Spicy: these aromas stand out for their power. They come from ingredients like cinnamon, cloves or nutmeg. They are intoxicating. Floral Orientals: They belong to the family of aromatic flowers and it is one of the oldest aromas. It is obtained with flowers such as gardenia, carnation or tuberose.DIVAIN-078 is a perfect example of this type of scent. Notes to woods:It is made from aromatic woods such as sandalwood, cedar or vetiver. If you like these scents we recommend our fragrance DIVAIN-272 Oriental sweet or gourmand: are irresistible aromas that are achieved by mixing essential oils with cocoa, honey, vanilla ... Our DIVAIN-196 is a perfect example of this type of fragrance.  DIVAIN PERFUMES TO TRAVEL TO THE ANCIENT EAST DIVAIN-556: There cannot be a more oriental feminine perfume than DIVAIN-556. With countless notes of aromatic plants, its aroma will transport you to a Tunisian souk, discovering nuances and colors at every step. DIVAIN-295 And for men, DIVAIN-295, which captures the mystery of the Orient in an unforgettable fragrance, with notes of spices and wood. Reveal all your manly magnetism adding an elegant touch of sensuality. DIVAIN-163 Finally, we cannot forget about our DIVAIN-163. A sensual and elegant fragrance inspired by a love story that will transport you to the Far East to discover paradisiacal places full of secrets. If you want to discover more fragrances with this oriental touch, use our filters and let yourself fall in love with these perfumes, which are not made to go unnoticed.

One of the best compliments they can tell you is how good you smell! Yes? Fragrances give us a thousand and one sensations and, let's not kid ourselves, we love the fact that they intoxicate everyone around us. That is why today we want to give you a series of tips so that you know where to apply the perfume so that it lasts longer, and that way, nothing can resist you. How to apply perfume to make it last longer Although, as we will see later, the pH of the skin is a determining factor in the duration of a perfume and depending on the level you have, you should apply one type of perfume or another, these tips are essential to make, in general, your perfume last longer. 1. ALWAYS AFTER THE SHOWER With clean skin the aroma will fix better, especially if you shower with hot water, since the pores will open and absorb the aroma much more. 2. MOISTURIZE YOUR SKIN The perfume will have much more permanence if it is applied on a well-hydrated body. So it is best to apply a little moisturizer before applying the perfume. Of course, it should be a cream with a neutral smell so that an explosive aromatic cocktail is not produced. 3. FIND YOUR HEART BEATS The ideal areas to apply perfume are the pulse points. And what are these? Very simple, all those in which you feel your heartbeat; such as behind the ears, on the wrists, on the inside of the elbows, on the clavicles or behind the knees. This is because in these areas the body temperature is higher and the perfume evaporates more slowly. 4. AT SOME DISTANCE Do not place the dispenser too close to the skin since it is totally counterproductive. The best thing is that you place it at about 10 centimeters. In this way, the aroma will be delicately distributed and the fragrance will be at its maximum performance, smelling like a charm. 5. DO NOT ABUSE OF PERFUME Although we already know that with the prices we have in divain. it does not hurt you much to spend and spend bottles of perfume ... it is not a good thing that you "abuse" in it every time you apply it. And, the perfume becomes imperceptible to your own nose a few minutes after applying it, since you get used to it. But that does not mean that you lack it, everyone around you will be able to smell it. Of course, you can give yourself some occasional touch-ups so as not to lose the intensity of the aroma because a fragrance usually lasts an average of 6 hours. Surely if you follow these tips on how to apply perfume, you will make it last longer on your skin. And if you want the smell to be "eternal", apply it also to the clothes, although be careful that this is not very delicate so that stains are not produced that are later difficult to remove. Ah! And we do not recommend at all that you apply it on the hair, since it dries it very much. Although of course, there are certain factors that influence the durability of aromas such as sweating, eating habits or skin pH. We are going to see in more depth how the latter affects us when it comes to making our favorite fragrances last much longer. The duration of the perfume according to the pH of your skin Keep in mind that the pH of the skin has to do (and a lot) with the duration of the perfume on the skin. We are going to see the different types of skin and which are the most recommended types of perfume (according to olfactory family and intensity) for each of them. Acidic skin Acidic skin is one that has the lowest pH, with a value between 10 and 15. In these skins, the concentration of acids generated naturally by the body (necessary for its well-being) is much higher than normal; so they are much drier and prone to redness. The fixation of aromas is worse on dry skin, so if you have this type of skin and want the perfumes to last longer, you have to opt for the sweetest olfactory families, such as that of vanilla, that of musk wave woody. Neutral skin With a pH between 16 and 20, neutral skins are the most balanced and in which all kinds of perfumes last longer. Alkaline skin Alkaline skins are characterized by their smoothness and hydration. It is the complete opposite of acidic skin, since it is the skin with the highest pH level (21 or more). An alkaline skin intensifies the aromas, so if you have this type, it is not recommended that you use too intense fragrances, unless you want to intoxicate (in the bad sense of the word) everyone around you. If you have this type, we recommend fresh perfumes, such as those of the aquatic olfactory family, the chipre olfactory family wave citrus olfactory family. We hope that now that you know where the perfume is applied to make it last longer, you get the most out of your fragrances and that they accompany you throughout the day, in order to make it more bearable. And it is that with a good perfume, everything is better!

Do you love perfume? Are you interested in finding out more about its origins? Well, we're giving you the chance to find out about the history of perfume and who created it. The word "perfume" comes from the Latin "per fumus", meaning "through smoke". In this article, we're going to look at its origins and how it has become as we know it today. The origins of perfume Perfume has been around since prehistoric times. To begin with, it was used as a kind of air freshener or in religious ceremonies, until people started to use it on their skin. The oldest perfumes were discovered by archaeologists in Cyprus, where they found the first perfumery. It was over 4,000 years old. The first people to manufacture perfume for human use were the Egyptians. Oils, balsamic essential oils, ointments, resins dissolved in wine... A whole range of products that were used in medicine, cosmetics and in the process of embalming the dead. It was so important to them that they even had a God of perfume, Nefertem. Ancient Rome and Christianity It was when the Romans came along that people started to use fragrances as part of their personal hygiene, mainly women across all social classes. There are still many recipes in existence today, both Roman and Greek. However, with the rise of Christianity, people stopped using them as part of their daily routine, except for the elite. During the Middle Ages, a time when personal hygiene wasn't widely practiced, women would smother themselves in strong and long-lasting scents, like amber. The arrival of alchemy It was when alchemy and the Arab civilization came along that the experimentation and development of perfumes re-emerged. The discovery of alcohol as a good solvent made way for the creation of delicate and longer-lasting scents. The Arabs, who arrived first in Spain, spread perfume culture throughout Europe. Perfume in the East For the Chinese, smell is one of the most important senses, so essences and perfumes have always been important to them. “The Kama Sutra” even talks about applying perfume as being a compulsory part of it. In the 6th century, they had big plantations dedicated to the production of perfume. They cultivated flowers and then pressed the petals to extract the essence. Perfume today Nowadays, there a lots of types of perfumes and millions of ways to create them. With synthetic aromas, new smells that don't exist naturally can even be created. New techniques allow us to extract different essences, so to create perfumes that are identical. What better way to honour the creators of perfume than by taking a look at the range of perfumes that we offer and choosing the fragrance that best suits our personality?

Perfume is one of the most sought-after and desired beauty products. A luxury that everyone likes to enjoy and something that we just can’t get away from. Not surprising, given that scents can transport us back to our happiest childhood memories, bring back memories obscured by nostalgia and even conjure up the image of a loved one in our minds that is so realistic, it’s as if they were there with you. Smells go on an intense journey from the individual notes that make up a fragrance, through our bodies, where they arrive directly to the heart of our brains: the hypothalamus. The place where memories reside, the part of our brain where we can find our deepest desires and most irrational passions. That’s why, every time you walk down the street and someone passes you, wearing a familiar perfume, your senses come alive, inducing feelings from deep within your memory. The sweet warmth that comes from a pleasant memory creates a deep sense of well-being. Sometimes a smell might surprise us, because it unexpectedly awakens emotions that we thought we had forgotten about. And this essential trick with perfume can be used in our favour, too. Choose the perfume that best suits your body’s natural scent. Leave a lasting mark on anyone who comes close to you. Without hardly realising it, you will be the memory that comes alive in someone else’s mind every time they come across your charismatic fragrance. Perfume and Personality So, every morning, I take my time in deciding what smell I’m going to take with me that day. As soon as I get out of bed, I think about what look I’m going for that day, how I’m going to present myself to the world. I choose which clothes and which shoes to put on, I choose the best accessories for a simple outfit, not too excessive, but sophisticated; one that shows everyone what I am, who I am. Before leaving the house, I never forget my perfume. Which one am I going to take today? Whose memory am I going to make a mark on today? The perfume I choose is what makes me who I am, my first introduction and the sweetest goodbye. A trail I leave behind, that makes me unforgettable, unique. A feeling that is out of this world, that can occur at any moment in time, in the depths of your heart. A memory that comes alive when you’re least expecting it, waiting around any corner

Perfumes have accompanied humans for all of their history. Having looked at perfume in Egypt, today we’ll discover the history of perfumes in Ancient Greece, learning about how they used the fragrances and the influence they had on their manufacture and distribution in Europe. Perfumes in Greece In Greece there were many gods and each one had his own myth; his own link to the divine, and perfumes were included in the Greek myths. It was the inhabitants of Olympus who first used aromas to dress themselves up and who taught men and women the use of perfumes. They say that Aphrodite poked herself with the thorn of a rose, which was white and odourless. She stained it with her blood, turning it red, and Eros, captivated by its beauty, kissed it, thus giving the rose its intoxicating aroma. The development of perfume-making in Greece has its origins in Crete and other Greek colonies. The perfumers of those countries established themselves in the Greek cities, and the inhabitants were not slow to learn their art, becoming the great masters of making perfumes and ointments, and exporting them to Europe. It is believed that they were the first to create liquid perfumes, and they packaged them in precious bottles made of lead, silver, gold, or more commonly alabaster, each with its own decoration from its own culture. DIVAIN-167 | WOMAN The Greeks used a different fragrance for each part of the body. They used marjoram for the hair, palm oil for the chest, mint for the arms, thyme for the knees, oregano oil for the feet, etc. They perfumed themselves after bathing or before attending some special event, much like people today. Greek gymnasiums included a part dedicated to personal grooming, and there people used various fragrances to perfume themselves before leaving. They believed that the good aromas chased away evil spirits, in fact, they buried their dead well-perfumed and accompanied by a bottle of perfume. They also believed that perfumes had healing properties. The aromas most used by the Greeks were myrrh, mint, marjoram, thyme, oregano, myrtle, and almond blossom. Each and every one of these aromas had, of course, a divine origin. We leave you with some fragrances from our catalogue that contain these ingredients. THE HISTORY OF PERFUME IN ANCIENT EGYPT | THE HISTORY OF PERFUME IN ANCIENT ROME

In ancient Egypt, much attention was given to one’s appearance. Men and women both, whose economic status permitted it, applied fragrant ointments to their skin. But what did perfume mean for this ancient civilization? How did they prepare these essences? What uses did they have? What aromas were the most-used? Let’s discover the history of perfume in ancient Egypt. For the Egyptians, something’s aroma had a lot to do with its divine essence, so when they applied a flower’s essence to their skin, they were putting something sacred on their skin; something which gave them a special power. Such was the Egyptians’ respect for perfumes that they had a god of perfumes called Nefertem, “guardian and protector of the makers of perfumes and oils, protector and god of the sacred lotus flower. Osiris is the body of the plants, and Nefertem is their soul.” How did the Egyptians prepare perfumes? The manner in which they prepared perfumes has no similarity to modern methods. In modern times distillation is used and perfumes are more watery, lighter in both texture and aroma. In ancient Egypt the aromatic substance was burned over a low fire along with oils or resins. In that way an oil was obtained that had the aroma of that plant or flower. Because of this process, these perfumes were greasy, more intense, lasted a long time and were able to be preserved remarkably well. What uses did perfume have? The use of perfume was somewhat elitist. The people who had a high level of buying power could use it on a daily basis. Women bathed in essences and applied aromatic oils to their skins repeatedly, day after day, to the point of eliminating any body odour. And we can’t forgot the aphrodisiac and erotic power that perfumes had for them. Since perfumes were considered divine, it was essential to arrive at a religious festival well-perfumed in order to draw the attention of the gods. In the images that we have of the time-period, we can see women with the lotus flower on their noses or with incense cones on their heads. Aromatic oils were also used in the mummification process and bottles of perfume have been found in many tombs. What were the most-used aromas? It appears that the most frequently-used was the perfume of the lotus flower. This flower was abundant in the Nile; a delicate flower with regenerative and erotic connotations that appears many times in the pictorial history of the Egyptians. DIVAIN perfumes that have the lotus flower as a principal ingredient: DIVAIN-058, DIVAIN-083 y DIVAIN-146. Do you want to know more? We invite you to read this book. Next up in our blog: The history of perfume in ancient Greece. BEST SELLING THE HISTORY OF PERFUME IN ANCIENT GREECE | THE HISTORY OF PERFUME IN ANCIENT ROME

Few universal truths are as absolute as that the Earth is our home and we must take care of it. And it is not something that we can leave for the future, no, because there is no Planet B. Every little action we do to preserve and take care of our planet counts, and more than we think. At DIVAIN we not only love good scents, we also love the Earth, a lot. For this reason, we have made a series of #PlanetFirst commitments that are aimed at caring for and preserving the environment. Today we want to present them to you, so that if you want to contribute your bit but don't know how, they will inspire you and encourage you to carry them out in your environment (hopefully). What is Planet First? Planet First is an initiative that aims to promote a healthier life on a healthier planet, through caring for the environment and promoting sustainable development and responsible consumption. Planet First strives to achieve a better world, for the well-being of all living beings that currently inhabit the Earth and that of future generations to come. DIVAIN's commitments to the environment  At DIVAIN we firmly believe that we are on time. We can reverse climate change, we can live in a healthier and more sustainable world, and ultimately, happier. For this reason, our activity is linked to a series of commitments, aligned with the 2030 Agenda of the Sustainable Development Goals of the United Nations, which we fulfill every day. Here are some of them, but do not think that we are going to stay here, because not at all! We want to contribute even more, so if you are curious to see what eco-friendly ideas we have in mind, take a look at our postulates #PlanetFirst. Our DIVAINs are vegan and Cruelty Free Protecting the environment does not only mean taking care of the flora, but also the fauna that inhabits the planet. For this reason, our perfumes are never tested on animals and more than 99% of our catalog is made up of perfumes that have absolutely no components of animal origin. Our packaging is sustainable Last year we decided to give our DIVAIN packaging a spin, not only to make them more aesthetically beautiful (which is also because you deserve the best) but to make them 100% sustainable and respectful with the environment.  Thus, we changed the plastic cap (enemy number 1 of biodiversity) for one made of wood from ecological forests in which the wood is extracted in a sustainable way; and we also changed the cardboard of our packaging for one made of 100% recycled cardboard. Recycling In addition to having 100% recycled and recyclable packaging, recycling is the daily goal at DIVAIN. We collaborate with waste management companies so that the impact of our activity is as low as possible and does not harm the environment. We reduce our carbon footprint Although unfortunately the carbon footprint that we generate cannot be zero, we are strongly committed to reducing it more and more. For this reason, almost 100% of our shipments are made by land transport, avoiding air and sea transport, which are the most polluting. In addition, we have adapted the shifts and methodology of our production to reduce transfers to work centers. Behind each DIVAIN there is a team of passionate and committed people with the sustainability and preservation of our home. And you, do you join our cause #PlanetFirst?   If you don't know where to start, don't be overwhelmed! Little by little, step by step. The really important thing is to start and be constant. For example, you can incorporate actions like these into your day-to-day life.  If we all do our bit, we will achieve a much better world. 

Vil du sige farvel til skælet i dit hår? Hvis dit svar er ja, så skal du vide alt om keratin glatning. Påføringen af ​​keratin på håret består af en meget populær permanent glattebehandling, der er i stand til at nære hovedbunden, forbedre hårfibrene og tilføje glans til tørt og beskadiget hår hos kvinder. Proceduren har sin videnskab, og derfor er det vigtigt, at du kender dens fordele og ulemper, samt behandlingens varighed og andre detaljer af interesse. Lad os komme igang! Hvad er Keratin? Keratinen er et naturligt protein produceret af kroppen, ansvarlig for at give elasticitet, styrke og glans til hår og negle. Dens oprindelse er naturlig, hår er den vigtigste kilde til protein, selvom det også kan findes i huden på mennesker og i nogle dele af dyr, såsom kløer eller fjer. Keratinen bruges til at styrke håret og holde det skinnende i lang tid. Glatning med keratin For at opnå et skinnende og håndterbart hår er en af ​​de bedste skønhedsbehandlinger til kvinder permanent keratin glatning. Dernæst vil vi fortælle dig, hvad det præcist består af, dets fordele og ulemper. Hvad består det af?? Keratin glatning er en kosmetisk procedure til kvinder, der udføres med det formål at nære hårfibrene, give håret et glat, skinnende og modstandsdygtigt udseende, især de hår, der er beskadiget eller svært at håndtere, såsom bølgede, krøllede eller kruset hår. . Kroppen genererer allerede naturligt keratin, men takket være denne behandling vil du være i stand til at forbedre processen og fremskynde genoplivningen af ​​håret. Virkningen af ​​keratin på håret er ikke 100 % permanent, da behandlingens varighed kan variere alt efter den pleje du udfører. Det varer normalt mellem 4 og 5 måneder. Den grundlæggende pleje, der skal tages i betragtning for at forlænge resultaterne af disse glattebehandlinger, er: Brug de bedste sulfatfrie produkter. Undgå saltvand eller poolvand, der indeholder klor. Farv ikke håret efter påføring af keratinbehandlingen. Efter at have solbadet de første ti dage efter påføring af keratin. Fordele ved keratin glatning Keratin glattebehandling er en gave til enhver kvinde med uoverskueligt krøllet, bølget eller kruset hår. Her fortæller vi dig fordelene ved behandlingen: Fjerner skæl i håret og giver det en blødere og lettere tekstur. Den tilføjer glans fra rødderne til enderne, hvilket giver et vitalt og skinnende udseende. Nærer håret, øger den naturlige glans og forbedrer farven bedre. Styrker hårfibrene og gør det modstandsdygtigt. Den er ideel til at forvandle bølget hår til glat hår, takket være dens egenskab til at blødgøre hårfibrene. Det reparerer beskadiget hår af soleksponering eller konstant brug af varme. Efterlader håret glat i flere måneder. Takket være dets nærende egenskaber, ved at kombinere keratin med hyaluronsyre, bliver håret sundere, hydreret og skinnende. Ulemper ved behandlingen Uanset hvilken type keratinbehandling du ønsker at have, om du vil gøre det i en skønhedssalon, et æstetisk center eller derhjemme, skal du kende den negative side af proceduren. Her efterlader vi dig ulemperne ved at lave en hår glatning med keratin: Keratinbehandlinger indeholder formalin, et stof, der bruges i mange produkter, og som viser sig at være giftigt og aggressivt over for hovedbunden og hårfibrene. I nogle lande er salg og køb af produkter, der indeholder en høj dosis formalin blandt dets komponenter, blevet forbudt. Langvarig brug af keratinbehandlinger kan forårsage allergi, irritation eller afskalning af hovedbunden. Den kan kun bruges på rigeligt og tykt hår, da glattebehandlingen er aggressiv og kan knække det eller generere spaltede spidser. Behandlingen er dyr, og hvis du gør det i et skønhedscenter, endnu mere. Afhængigt af hvilken type keratinbehandling du ønsker at anvende, kan omkostningerne også variere.

Most of the time, after you apply perfume, you stop smelling it in a few minutes, giving you the sensation that you aren’t wearing any. You try to solve this immediately, but wrongly, by applying more perfume. You end up smelling too strongly, and probably end up not smelling it any more anyway. The sense of smell, our most primitive sense But what is the reason that you almost never smell your own perfume? The sense of smell is the most primitive of the senses that we possess. The most surprising thing is that your olfactory heritage, that accumulates over the years unconsciously, has the capacity to evoke images and sensations when it perceives a certain aroma, even if many years have passed since the first time you perceived it. The problem that comes up with perfumes is that our sense of smell gets tired of smelling the same odour constantly. When you constantly perceive the same aromas, your brain filters the essences and your olfactory memory doesn’t remember habitual aromas. A perfume for every occasion For this reason it is recommended, for both women and men, that you have at least 3 perfumes: one for daily use during the weekdays, one for the weekends, and one that you choose for special occasions. This trick is perfect for keeping your nose from getting accustomed quickly to one particular odour. This way it won’t get bored of them, and by continually detecting various odours, it will always detect new notes, not having time to filter them as “habitual odours” and get tired. It is definitely about tricking your sense of smell. There are tricks for making sure that aromas stay concentrated on your skin for longer times, and especially if they are fresh, to make sure they last longer. For example, when you get out of the shower your skin is wet and the pores are more open. This is the ideal moment to apply perfume, so the skin can more easily absorb the aromas, so they can penetrate better and remain concentrated for longer. It is also recommended that you apply the perfumes to places where your body temperature is a little bit higher, like the insides of the wrists, the insides of the elbows, and the sides of the neck. A trick to identify these little areas: when you touch these zones you will more easily be able to feel your pulse.