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The revival of floral perfumes For decades, floral perfumes were associated with heavy, powdery, and often outdated scents. Smelling like a “bouquet of flowers” wasn’t exactly a compliment. But that perception has radically changed. Today, younger generations are reinventing how we experience floral scents. Millennials and Gen Z have led a transformation in the perfume industry, favoring cleaner, lighter, and more sophisticated compositions. The goal is no longer to wear a scent that overwhelms, but one that accompanies; that evokes freedom, freshness, and authenticity. Modern floral perfumes no longer smell like bouquets, but like freedom, freshness, and style. What is a modern floral perfume? This new generation of floral fragrances has left behind the density of the past to embrace the lightness of ingredients such as peony, soft jasmine, orange blossom, neroli, or lily. These traditionally feminine notes are now reimagined with a more natural and versatile approach. Combined with bright citrus accords, white musk, or green nuances, they create more enveloping, fresh, and contemporary scents. Thanks to olfactory technology, these perfumes also last longer without losing their light and clean character. New floral perfumes blend botanical tradition with olfactory technology. Which floral notes are trending? Peony: soft, dewy, with a fresh elegance. Orange blossom: luminous, slightly sweet, and energizing. Neroli: citrusy and green, with a refined bitter edge. Jasmine: airy, less opulent, more ethereal. #FloralFresh: The trend redefining florals Social media has played a key role in this transformation. The hashtag #FloralFresh has emerged as the banner for this new aesthetic: floral perfumes with a modern twist, created for those who want more than the classic. Brands are reformulating and renaming their collections, leaning into minimalist, nature-inspired imagery and fragrances that tell a sensory and emotional story. Top 5 modern floral perfumes to try divain.762 – elegance with a sparkA surprising floral blend. White flowers with a sparkling citrus twist for a clean, sophisticated, and versatile scent. Perfect for everyday wear. divain.911 – floral with characterThe perfect balance between delicate and bold. Jasmine and orange blossom blend with a warm base for depth. Modern and unforgettable. divain.942 – the one they ask “what perfume are you wearing?”Fresh, radiant, and a memorable floral accord. Peony and neroli capture the #FloralFresh spirit. Great for spring or special occasions. divain.282 – soft but assertiveLight as a breeze, yet present. Subtle florals meet green notes and white musk. Ideal for the office, university, or anytime of day. How to choose your ideal floral perfume Not all floral perfumes are the same. To find the right one, consider your lifestyle, the climate, and most importantly, your personality. Looking for a light and fresh daily scent? Go for peony or lily-based compositions. Want something more enveloping and lasting? Choose jasmine or orange blossom with a musky base. Live in a warm climate? Prioritize green or citrus notes for freshness. Also, know the difference between eau de parfum and eau de toilette: the former is usually more concentrated and long-lasting, while the latter is lighter and subtler. Always test on skin first. Only then can you truly know how it evolves with your essence. The best floral perfume is the one that harmonizes with your essence.

February 14 is just around the corner and if you have a partner or someone special that you want to buy a gift for, you may already be thinking about what kind of gifts or experiences you can buy for these special occasions. To help you decide on the perfect gift for your Valentine we have a few new gift ideas to surprise them on the day. It doesn't matter if you are looking for gifts for your boyfriend or girlfriend, we have plenty of gift ideas for both men and women. Buy one of these for your valentine and show them how well you know and love them.

Valentine's Day is just around the corner and what better way to surprise the person you love the most with a scent that conveys all your feelings for them. At DIVAIN we have selected the best perfumes to give as a Valentine's Day gift. Elegant, seductive and romantic scents to feel the power of love in all its forms. Discover them all! Perfumes for her DIVAIN-649 If you want to surprise her as she deserves, we recommend one of our best Must Have. DIVAIN-649, is a dance of unique sensations that will bring out her most flirtatious and feminine side. A floral and citrus explosion that combines fresh and different aromas that are tremendously irresistible. DIVAIN-906 If you want to give a unique gift for Valentine's Day, then you are looking for our DIVAIN-906. This perfume for women belongs to the Black Edition, DIVAIN's most exclusive collection and is full of contrasts. Innocence and sensuality blend perfectly in a sweet scent featuring rose, honeysuckle and a delicious base of caramel, vanilla, sugar and musk. A true olfactory experience as unforgettable as first love. DIVAIN-736 This ideal perfume for Valentine's Day invites you to discover a dreamy paradise with its floral and fruity notes. DIVAIN-736 for women, begins with a top note of grapefruit wrapped in a heart of rose, jasmine, orange blossom, sugar and violet. A true jewel that awakens unique sensations and highlights the personality of the wearer. Perfumes for him DIVAIN-222 If you want to conquer the love of your life this Valentine's Day with a TOP seller, what better way to do it than with DIVAIN-222. Pure sensuality and elegance united in a single perfume made for the most daring and adventurous man. Inspired by the great outdoors, this fragrance invites you on a journey through nature full of contrasts - he'll love it! DIVAIN-039 DIVAIN-039 is the perfect perfume for wild and free spirits. A woody scent full of beauty that will transport you to autumn with its notes of orange, grapefruit, pelargonium and pepper. All balanced with a base of cedar, vetiver, patchouli and benzoin that leaves no one indifferent. DIVAIN-200 If your partner has a unique and overwhelming personality, then this Valentine's Day give him DIVAIN-200 perfume. Perfect for the night, this men's scent that exudes elegance and seduction, offers a fresh output of lemon, mint, lime and grapefruit that blends with an enigmatic heart of ingredients such as nutmeg, jasmine or musk in the background. Undoubtedly, a safe bet that will captivate you. DIVAIN-362 Finally, as for our selection of the best Valentine's Day perfumes for men, we want to leave you with this interesting proposal that is giving much to talk about. DIVAIN-362 is designed for the man who values every moment of his life. A scent full of luxury and sophistication that represents the upper echelons of society. Ideal for an unforgettable night out. Get inspired by these Valentine's Day perfume ideas and choose the one that best conveys your feelings. Surprise your sweetheart!

When you discover a scent, it is inevitable that it causes you some sensation or reminds you of someone. A perfume evokes moments, places, people or so many sensations that it is impossible for you to describe what it suggests to you.

You know that fragrances have their own olfactory notes. Our brains are in charge of recognizing and categorizing the odors because our limbic system is really very important. We perfumers call it the olfactory brain because it can provoke emotions and magical feelings. We’ll explain to you what the olfactory pyramid is and how to interpret it. The olfactory pyramid of perfumes As you surely know, a perfume doesn’t have the same aroma and intensity all day long. The fragrance evolves and its characteristics can change. Really, the olfactory pyramid refers to this aromatic process and explains how some odors give way to others. Head This is the first dose of contact that we have with the perfume. The head notes are the first to reach our sense of smell, and for that reason tend to be softer and more volatile. When testing a perfume, it is what we will first smell, and for that reason it is good to let a few moments pass in order to test its evolution. To create a good head odor, citric and other very fresh odors can be used, since they announce the perfume’s unique character and their notes are quite cheerful. Heart Certainly, that which defines the general character of a perfume is its heart. There are different bases such as oriental, aromatic or woody, and it’s true that in order to perceive these odors of the heart of a perfume it is necessary to let some time pass. The amount of time can vary with the product, but some of the notes can be detected from the beginning. Without a doubt, the heart notes are the part of the perfume that we will perceive intensely over the course of two hours from the application, and are those which most identify a perfume. Base Notes of this type serve to set the perfume in a way that the odor remains, without being sickly sweet. The aromas that are frequently chosen to set the previously described levels are musk, patchouli and moss. These are odors that can last all day even after the perfume has disappeared. The general levels of this pyramid are those which determine the type of the perfume and let us know how it is perceived over the course of the day. At DIVAIN you can find high-quality similar perfumes for men and women that we sell exclusively online. They include the newest and most stylish fragrances for your lifestyle if you want to small good. The olfactory notes that are detailed in the description of each perfume will help you to decide on a perfume, according to your personality and preferences. The odor which accompanies us identifies us, causes memories and forms a part of us. So what about you, what aroma identifies you?

Normally sight and touch are considered the senses that dominate attraction and desire, but the sense of smell also plays an extremely important role. That’s why the power of a feminine perfume can become a weapon of seduction that is able to trap in its wake any who smell it. Many perfumes are designed to act as aphrodisiacs, which they do thanks to the notes they contain. But, which ones are they? The Smell and Taste Treatment and Research Foundation of Chicago has performed a study in which they have analysed some of them: 1. Vanilla For centuries vanilla has been considered a natural aphrodisiac. A sweet aroma that promotes sensuality and euphoria. Try DIVAIN-155; or DIVAIN-163; both with a base which contains vanilla. 2. Orange Apparently the aroma of oranges has a strong power of attraction for men, since it evokes positive thoughts. Try DIVAIN-071 with Italian orange and bitter orange among its central notes. 3. Lavender Its characteristic aroma promotes masculine desire. It was long believed that lavender had an aphrodisiac effect, which is why all the women of the 19th century perfumed their beds with the flower, because it was thought that it promoted in men the desire to stay. We suggest one of the latest editions of luxury perfumes, DIVAIN-602, with lavender among its central notes, or DIVAIN-111. 4. Lilly of the valley The lily of the valley, or muguet is a central European plant. Its delicate white flower exudes a light and subtle odour that men love. Some of our perfumes that contain lily of the valley are DIVAIN-554 or DIVAIN-052. 5. Jasmine You can also opt for a classic aphrodisiac: jasmine, which possesses one of the most sensual aromas within perfume-making. The warm and floral notes of jasmine hold a great power of attraction for men. You can find it in our DIVAIN-120 or DIVAIN-066, whose central notes are dominated by jasmine.

The inspiration of the 60’s, but even more of the 70’s and of the preppy style will be ruling the pantheon of styles this season, not only in the style of clothes, but also in accessories, in which older styles are returning with nostalgic airs to give that special touch to our autumn look. Mary Janes, bandoleer shoulder bags or tall boots will be the complements to your look that you can’t miss. Discover the 5 accessories that will bring you close to this era faster than you would imagine! Accesory nº1 The winning combination of a silk scarf on your head and sunglasses is, properly speaking, more from the 60’s, but is without doubt one of the most chic pairs of accessories to make sure your look doesn’t go unnoticed. Add this trick of the star running from the paparazzi to your style and your success will be guaranteed. Accesory nº2 The school look is brought to you by Mary Janes. With a strap and sensible heel, and very wearable, they will lend that retro (and comfortable) touch to an informal look. Few companies have resisted keeping them in mind in their designs, including even jewelled versions. Christian Louboutin, Salvatore Ferragamo and Miu Miu are some of those who have not hesitated to incorporate this ladylike design in their collections for this season. Accesory nº3 The bandoleer shoulder bag is, without doubt, one of the keys to the style of this era. You can choose one in classic tones with smooth leather, or with a crocodile or snakeskin effect. As far as colours, anything goes. Of course the final detail is the iconic initials of the company on the clasp. Accesory nº4 Boots are, without a doubt, one of the star accessories of the 70’s, which go perfectly with the midi dresses or skirts that are so characteristic of the period. Companies from Alberta Ferreti or Max Mara to Zara are including this perfect complement to emulate the seventies style in all its glory. Accesory nº5 Wide-brimmed hats marked this era, but this season, one of the star accessories of the 70’s is being reinvented and is giving way to a multitude of shapes and colours. Anything goes. If hats aren’t your thing, headbands and accessories to decorate your mane with grace will be your perfect allies to keep you in style.

If you already have matching Christmas sweaters, if you share the same style so much that sometimes you even dress the same and have the same pattern on your swimsuits, the only thing left is for you to synchronize your aromas! Fresh, sophisticated or with a chic touch, we’ll suggest to you the perfect pairs of perfumes for couples! Perfumes for the chic couple For the couple who loves Parisian style. They’re characterized by their relaxed elegance and have a timeless style that transcends trendy fashions and has instead that “je ne sais quoi” that is equally venerated and envied in every part of the planet. For them we recommend two classic aromas that never go out of style: DIVAIN-017 an oriental aroma with spicy and woody citrus notes for him; and DIVAIN-085 in its feminine version. Two infallible aromas to reflect the Parisian spirit in all its splendour. Perfumes for the eternal couple To commemorate an eternal love, there’s nothing like a pair of mythical and timeless aromas that walk the line between the freshness and intensity that symbolize love and commitment. To achieve this we recommend DIVAIN-207 for him, and DIVAIN-114 for her. Perfumes for the most passionate couple For the couple that gives free reign to their love on a boat adrift at sea, or that opts for visiting the most marvellous enclaves of the Mediterranean, we suggest a pair of perfect fragrances. For him DIVAIN-038 in which the citric touches stand out, and for her DIVAIN-053 with floral and fruity notes. Perfumes for the most sophisticated couple There’s nothing like opting for the perfect pair of sophisticated aromas which define the couple that is elegant, urban and young… without missing that sexy touch! For him we suggest DIVAIN-223 with woody touches. For her, DIVAIN-188 with fruity notes. Extra, extra! We have new arrivals in our catalogue, two perfumes inspired by the Garden of Eden: DIVAIN-251 for him and DIVAIN-604 for her. If you want to what perfumes they are equivalent to, fill out this form and we will send you an email.

 Oriental perfumes evoke mysticism, sensuality and transport us to distant lands and dreamlike landscapes; the surprise effect and the originality of this these aromas are its main characteristics. Oriental perfumes are mainly composed of exotic and woody ingredients such as vanilla, amber, musk, leather, clove, basil, saffron, pepper and cardamom. In this olfactory family the aromas are usually used for feminine fragrances, although there are also some for men, especially when they are combined with woody touches. If you are looking for a touch of distinction with different, warm and sensual aromas, do not miss our TOP 10 of the best oriental perfumes. Let's go! DIVAIN-651 This oriental woody perfume for women is a true jewel of the world of perfumery. The intensity and sensuality of DIVAIN-651 are unmatched, it will wrap you in a soft and voluptuous hug.If you are tired of the typical aromas, the best thing you can do is dare to try this unique oriental fragrance. DIVAIN-058 The combination of oriental ingredients with flowers is one of the most common in the oriental olfactory family. And it is that they marry perfectly, creating unique aromas, delicate but sensual, and, above all, super feminine. One of the greatest exponents of this mixture is DIVAIN-058. It stands out for offering a delicious cocktail of fruits such as pomegranate and raspberry that blend perfectly with a heart of floral notes and a warm base of mahogany, amber, musk, violet, patchouli and vanilla. This oriental and floral perfume is an ode to the intensity of the feelings of women who act firmly and fight for their dreams. It is so addictive that you will want to wear it both in your day to day and on the most special occasions of your life. DIVAIN-295 DIVAIN-295 is one of the best oriental woody perfumes for men. Its combination of ingredients, among which vanilla, sandalwood, nutmeg or cardamom stand out; they manage to reinterpret masculine sensuality and endow everyone who wears it with an aura of mysticism that captivates. Although it was launched in 2015, it has already become a classic and essential for all lovers of the world of perfumery. DIVAIN-305 One of the most popular unisex fragrances in the oriental perfume world is DIVAIN-305. A delicious aroma in which oud wood (one of the most precious and exotic ingredients in the world of perfumery), becomes the main protagonist; so it has a body and intensity like few other fragrances on the market. A perfect gift that will capture all the senses of that special person. DIVAIN-025 If there is a brand that knows how to reflect the elegance and sensuality of the male gender. And its DIVAIN-025 fragrance is the best ambassador of the Italian house. Ideal for modern and provocative men, but who do not want to lose an iota of elegance; This oriental fragrance for men is super comforting and warm. Its citrus notes of bergamot and lemon give way to a heart of star anise, olive blossom and irresistible guaiac wood that is balanced by an intense background of leather, tobacco and tonka bean. Choose it for those occasions when you want your presence not to go unnoticed. DIVAIN-556 A less known fragrance is DIVAIN-556 but that is not why we wanted to recommend it to you. It is simply special and delicious. It is opulent and powerful like few others, that is why in its name it refers to the jungle and elephants. As if that were not enough, it has hyper exotic ingredients such as mango, ylang-ylang or caraway; that make this oriental spicy perfume for women arouse passions. An olfactory experience that you don’t want to miss out on. DIVAIN-184 Is one of the most famous in the world. They are very sensual and feminine perfumes, which catch and intoxicate everyone who smells them. DIVAIN-184 is designed for a younger audience, since this oriental vanilla perfume also contains citrus touches (bitter orange and lemon) that give it a sparkling and fresh touch. This is for sure a very very special fragrance that will make you start the day with energy and with the strength to conquer every hurdle. DIVAIN-670 One of the star ingredients of oriental perfumes is vanilla, that is why in this top of the best fragrances inspired by the Orient, you cannot miss out on our DIVAIN-670. The luxury and exclusivity of this niche perfume make it a true jewel in the world of perfumery. Composed of notes of rose, sugar and vanilla, with this treasure you will discover a world of irresistible gourmand sensations. If you are a woman with a sweet tooth, do not hesitate to try it. DIVAIN-521 DIVAIN-521 is an oriental floral perfume for women that shines with its own light. Its top notes of clementine, cyclamen and almond blossom combine perfectly with the floral heart of peony, amaryllis and jasmine balanced with an exotic base of amber, benzoin, white musk and vanilla. Although elegant and sophisticated, its mild scent is ideal for everyday wear. Although yes, it is not suitable for those who do not like to attract attention. DIVAIN-196 We would like to finish this list with the best oriental perfumes in style with our DIVAIN-196. It is one of the most popular unisex fragrances on the market. An intense, sensual and intoxicating aroma composed of notes of vanilla combined with tobacco leaves, spicy notes, cocoa and nuts, among other ingredients. Without a doubt, a "must" for lovers of luxury and power. As you have just discovered, oriental perfumes are the synonyms of warmth, originality and elegance. A safe bet if you want to leave your mark wherever you go or if you’re looking for a very special gift. Dare, choose your favorite and live a totally different olfactory experience traveling to unknown exotic paradises.