divain. vs. ÉCLAT: The battle for the European throne of Fragrance

|Antonino Arcudi

divain. and ÉCLAT are two of the most powerful brands in the competitive European market of dupe perfumes. Both promise luxury at affordable prices, but their philosophies and strategies are radically different. While divain. has conquered the market with an avalanche of variety and rock-bottom prices, ÉCLAT positions itself as the premium alternative, where quality and concentration are the priority. Who wins this battle? We analyze it thoroughly.

Discover why more than 950 fragrances at 15€ are better than 500 at premium price

The Spanish giant vs. European elegance

divain. is a Spanish phenomenon. Since its inception, its goal has been clear: to democratize high perfumery. Its secret weapon? A catalog with more than 950 fragrances and a standard price of 15€ per 100ml. This combination, along with its revolutionary "try & buy" system (free sample to try before opening), has made divain. the undisputed leader for those seeking variety and unbeatable price.

ÉCLAT, on the other hand, represents European sophistication. Originating in Germany and focusing on the entire continent, its proposal is that of the "twins of premium fragrances." Its catalog is more selective, with about 500 fragrances, but its strong point is quality. All its Fragrances are Eau de Parfum with a concentration of 18%, and its packaging is noticeably more luxurious. ÉCLAT does not compete on price, it competes on prestige.

Face to face: The numbers that define the choice

A look at the raw data reveals the fundamental differences between the two brands:

MAIN DIFFERENCES divain. ÉCLAT
Catalog 950+ 500+
Price (100ml) €15.00 ~€32-45 (estimated)
Standard size 100ml 55ml
Origin Spain Europe (Germany)
Concentration Eau de Parfum Eau de Parfum (18%)
Trial system Free sample "Try & Buy" 2 free samples with order
Focus Maximum variety and price Maximum quality and concentration

The price: Quantity or quality?

There is no debate here: divain. is the absolute winner in price. For each 100ml bottle at 15€, ÉCLAT offers 55ml for a price that, even with discounts, ranges from 18-25€. If we extrapolate, the price of 100ml of ÉCLAT would be from 32 to 45€. This means that ÉCLAT is between 113% and 200% more expensive than divain.

The question for the consumer is: is it worth paying more than double for a higher concentration and more luxurious packaging? For most, the answer is no. With what a Fragrance from ÉCLAT costs, you can buy two or three from divain.

The shopping experience: Risk-free trial vs. free samples

divain.'s "try & buy" system is simply the best guarantee on the market. It allows you to try the real Fragrance and decide if you keep it, eliminating any risk. It is a sign of total confidence in their product.

ÉCLAT includes two free samples with each order, which is a nice touch to discover other fragrances. However, it does not allow you to try the Fragrance you have purchased before opening it. If you don't like it, you have to resort to their 30-day return policy, which is good but less direct and convenient than divain.'s.

The final verdict: The arsenal of aromas or the crown jewel?

The choice between divain. and ÉCLAT depends on what kind of Fragrance consumer you are:

Choose divain. if your priority is:

  • Variety above all: With almost double the fragrances, divain. is a paradise for aroma explorers.
  • The lowest guaranteed price: You want the best quality-price ratio on the market, no questions asked.
  • Double the quantity: You prefer 100ml bottles that last longer.
  • Zero risks when buying: The "try & buy" system gives you peace of mind that no other brand offers.

Consider ÉCLAT if you value:

  • Maximum quality and concentration: You are willing to pay extra for longer-lasting and more premium experience.
  • Luxury packaging: Presentation is as important to you as the content.
  • A more curated catalog: You prefer a smaller selection but guaranteed quality.
  • You don't mind the price if the quality is superior.
Disclaimer: Los datos, precios y comparativas mencionados pueden cambiar sin previo aviso. Verifica siempre la información actualizada en las páginas oficiales antes de realizar tu compra.