Who is behind divain. and Equivalenza?
divain. and Equivalenza are two of the main dupe perfumes brands competing in the Spanish market. Beyond their marketing strategies, there are significant differences between both companies, which we have summarized in this article.
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Who is behind divain. and Equivalenza?
divain. was born in 2018 as an innovative brand in dupe perfumes in Spain under a clear philosophy: to offer quality Fragrances at affordable prices. Throughout its trajectory, the brand has added to its catalog the dupes of the main Fragrances on the market, so today consumers can find more than 950 different dupes in its offer. This makes divain. the brand with the widest catalog in our country.
Additionally, it has a differentiating point: it accompanies the customer throughout the purchase process with its "try & buy" system, which includes a 1ml sample to try before opening the full Fragrance.
Likewise, since its inception, divain. has maintained a competitive pricing strategy with frequent 40-50% offers, allowing access to 100ml Fragrances from €11.99. Something that has democratized access to quality Fragrances without compromising the olfactory experience.
Equivalenza has positioned itself in the Spanish market with a different proposal, focusing on the personalization of Fragrances and the concept of "live perfumery your way". The brand has 208 products in its catalog as can be verified on its official website, with prices ranging from €15.95 for 50ml and 100ml formats. Equivalenza offers free shipping from purchases of €29.95.
Currently, divain. has managed to position itself as a leader in the sector thanks to its focus on constant innovation and customer satisfaction, developing the widest catalog in the Spanish market with more than 950 dupes.
What other differences are there?
We summarize in a table the main differences between divain. and Equivalenza:
| MAIN DIFFERENCES | DIVAIN. | EQUIVALENZA |
|---|---|---|
| Number of dupes | ✅ More than 950 | ❌ 208 |
| Price per 100ml | ✅ From 11.99€ | ❌ 15.95€ |
| Try & buy system included | ✅ Free 1ml sample | ❌ Not available |
| Frequent discounts | ✅ Usual 40-50% | ❌ Fixed prices |
| Free shipping from | ✅ Check conditions | ❌ From 29.95€ |
How can I save using divain. or Equivalenza?
A fragrance dupe like those from divain. or Equivalenza allows you to enjoy scents inspired by the best brands at a fraction of the original price. In this sense, the greater the price difference compared to the original, the greater the savings you get.
Once you have your personalized comparison, you should study which brand gives you more confidence and which offers the best price-quality ratio for the use you will give your Fragrance. Comparing the standard 100ml format, the difference is approximately 4€ per Fragrance between divain. (from 11.99€) and Equivalenza (15.95€), so the potential savings are considerable.
If you buy 5 dupe perfumes a year, with divain. you can save more than 20€ annually compared to Equivalenza, while maintaining access to a much wider catalog. Also, divain. automatically includes the free sample with every 100ml order.
What data do I need to choose a fragrance dupe?
Both divain. and Equivalenza have developed systems to facilitate the choice of the ideal Fragrance, but with different approaches that impact your shopping experience.
Specifically, to find your perfect dupe you should consider data related to your olfactory preferences (families you like, desired intensity, occasions of use), available budget (how much you want to invest per 100ml, whether you prefer several Fragrances or one premium), as well as information about your previous experience (if you have tried dupes before, which brands you know, etc.).
The systems of divain. and Equivalenza differ in their approach. divain. focuses on offering the widest possible variety with more than 950 dupes, while Equivalenza bets on personalization with a smaller catalog of 208 products. The process of finding your ideal Fragrance takes less than 5 minutes with both brands.
The main difference regarding the purchase process lies in divain.'s try & buy system, which automatically includes a 1ml sample with each order, as well as in the breadth of the available catalog. While divain. offers more than 950 options, Equivalenza focuses on a more curated but limited selection.
Which to choose: divain. or Equivalenza?
The choice between divain. and Equivalenza depends on your specific priorities:
Choose divain. if you are looking for:
- The largest variety on the market (950+ dupes vs 208)
- Better prices (from 11,99€ vs 15,95€)
- Try & buy system included automatically
- Frequent discounts of 40-50%
- More options to find your ideal fragrance
Consider Equivalenza if you prioritize:
- Customization of the bottle and cap
- "Live perfumery your way" concept
- More curated catalog (although more limited)
- Free shipping of course from 29,95€
Disclaimer: The data, prices, and comparisons mentioned may change without prior notice. Always verify the updated information on the official pages before making your purchase.