Discover the new generation of fragrances #FloralFresh

The revival of floral perfumes

For decades, floral perfumes were associated with heavy, powdery, and often outdated scents. Smelling like a “bouquet of flowers” wasn’t exactly a compliment. But that perception has radically changed. Today, younger generations are reinventing how we experience floral scents.

Millennials and Gen Z have led a transformation in the perfume industry, favoring cleaner, lighter, and more sophisticated compositions. The goal is no longer to wear a scent that overwhelms, but one that accompanies; that evokes freedom, freshness, and authenticity.

Modern floral perfumes no longer smell like bouquets, but like freedom, freshness, and style.

What is a modern floral perfume?

This new generation of floral fragrances has left behind the density of the past to embrace the lightness of ingredients such as peony, soft jasmine, orange blossom, neroli, or lily. These traditionally feminine notes are now reimagined with a more natural and versatile approach.

Combined with bright citrus accords, white musk, or green nuances, they create more enveloping, fresh, and contemporary scents. Thanks to olfactory technology, these perfumes also last longer without losing their light and clean character.

New floral perfumes blend botanical tradition with olfactory technology.

Which floral notes are trending?

• Peony: soft, dewy, with a fresh elegance.
• Orange blossom: luminous, slightly sweet, and energizing.
• Neroli: citrusy and green, with a refined bitter edge.
• Jasmine: airy, less opulent, more ethereal.

#FloralFresh: The trend redefining florals

Social media has played a key role in this transformation. The hashtag #FloralFresh has emerged as the banner for this new aesthetic: floral perfumes with a modern twist, created for those who want more than the classic.

Brands are reformulating and renaming their collections, leaning into minimalist, nature-inspired imagery and fragrances that tell a sensory and emotional story.

Top 5 modern floral perfumes to try

divain.762 – elegance with a spark
A surprising floral blend. White flowers with a sparkling citrus twist for a clean, sophisticated, and versatile scent. Perfect for everyday wear.

divain.911 – floral with character
The perfect balance between delicate and bold. Jasmine and orange blossom blend with a warm base for depth. Modern and unforgettable.

divain.942 – the one they ask “what perfume are you wearing?”
Fresh, radiant, and a memorable floral accord. Peony and neroli capture the #FloralFresh spirit. Great for spring or special occasions.

divain.282 – soft but assertive
Light as a breeze, yet present. Subtle florals meet green notes and white musk. Ideal for the office, university, or anytime of day.

How to choose your ideal floral perfume

Not all floral perfumes are the same. To find the right one, consider your lifestyle, the climate, and most importantly, your personality.

• Looking for a light and fresh daily scent? Go for peony or lily-based compositions.
• Want something more enveloping and lasting? Choose jasmine or orange blossom with a musky base.
• Live in a warm climate? Prioritize green or citrus notes for freshness.

Also, know the difference between eau de parfum and eau de toilette: the former is usually more concentrated and long-lasting, while the latter is lighter and subtler.

Always test on skin first. Only then can you truly know how it evolves with your essence.

The best floral perfume is the one that harmonizes with your essence.